2683QCA Design and Branding - BRAND IDENTITY BRIEF
This project is a University assignment that was completed over a span of 12 weeks during the completion of a design and branding course.
The purpose of this assignment was to develop a fictitious brand to critique a sector of our choice. This project comments on the lack of acknowledgement for the older demographic from the sex toy industry.
Beyond Age is a brand that does acknowledge the older demographic and allows consumers feel our sense of approachability. This is essential as this particular industry has a general stigma which in turn creates a lack of open mindedness.
